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SHABANG ︎︎︎



Shabang is a music festival that unites and amplifies the Central Coast community through immersive live music and art experience. My task was to rework the brand guidelines to create a fresh visual identity for Shabang 2023.



ROLE          
Senior Graphic Designer and Illustrator

TOOLS        
Illustrator, Photoshop

DATE: Jan. 2022–Current






PROCESS


The process of creating the new brand guideline for Shabang weighed heavily on my communication with the head of marketing and creative director. Together, we came up with a strategy to communicate the energy of Shabang 2023.






EXCECUTION


Decisions on style, typography, and color were highly influenced by the local college scene. Shabang was born from a few friends with the idea to throw a concert on a mountain before they all graduated. For 2022, I wanted to capture the nostalgic feeling of being a college student.

In the following year, 2023 is all about establishing a clear identity for the fast growing festival.

explore Shabang here




































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Los Angeles, California