SHABANG ︎︎︎
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Shabang is a music festival that unites and amplifies the Central Coast community through immersive live music and art experiences. My task was to rework the brand guidelines to create a fresh visual identity for Shabang 2023.
ROLE
Lead Graphic Designer and Illustrator
TOOLS
Illustrator, Photoshop
DATE: Jan. 2022–Current
PROCESS
The process of creating the new brand guideline for Shabang weighed heavily on my communication with the head of marketing and creative director. Together, we came up with a strategy to communicate the energy of Shabang 2023.
When developing the campaign for 2024, we improved on legibility, brand identity, and our mission for the San Luis Obispo Community.
*genre map designed by Gracelyn Moore, art direction by me
EXECUTION
EXECUTION
Decisions on style, typography, and color were highly influenced by the local college scene. Shabang was born from a few friends with the idea to throw a concert on a mountain before they all graduated. For 2022, I wanted to capture the nostalgic feeling of being a college student.
In the following year, 2023 is all about establishing a clear identity for the fast growing festival.
explore Shabang here
